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Enterprise AI Operating Infrastructure

BrainPack + Salesforce

Enterprise AI Operating Infrastructure BrainPack + Salesforce Deploy an AI-powered operating layer directly on top of your Salesforce environment. No migration. No disruption. Everything Salesforce does today keeps running - with the loop to ERP, operations, and finance finally closed on top.



CONSIDERING MULESOFT OR SALESFORCE DATA CLOUD?
MuleSoft is enterprise-grade integration infrastructure. If you're a Fortune 500 with hundreds of systems, hundreds of integrations, and a dedicated integration platform team - MuleSoft is probably the right answer. If you're mid-market, being told by your Salesforce AE that you need MuleSoft because you have "a few" integration problems - BrainPack is almost certainly the better fit. Weeks instead of quarters. A fraction of the license cost. AI included. No integration-platform-as-a-service team required.

How BrainPack Connects to Salesforce

Salesforce is an API-first platform - one of the most integration-friendly in the market. BrainPack uses every relevant Salesforce interface, matched to the workload. Nothing fragile. Nothing undocumented. No middleware you have to maintain.

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REST & SOAP APIs

The primary path. Full bidirectional access to standard objects (Account, Contact, Opportunity, Lead, Case, Product, Order, Quote, Contract) and custom objects through modern REST endpoints. SOAP API supported for legacy WSDL-defined integrations and enterprise edition workflows. Real-time, governor-aware query planning. Standards-based authentication.

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Bulk API 2.0 & SOQL/SOSL

For high-volume data operations and intelligent querying. Bulk API 2.0 imports and exports millions of records without hitting standard API limits, used for AI model training, analytical replicas, and large-scale automations. SOQL and SOSL power natural-language to query translation, converting plain-English questions into structured queries that respect Salesforce's sharing model, role hierarchy, and field-level security at query time.

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Streaming API, Platform Events & Apex Callouts

Real-time and event-driven integration. BrainPack reacts the instant an opportunity closes, a case escalates, a contract signs, an account changes. No polling required. For business logic written in Apex, BrainPack invokes Apex web services directly, so custom validations, flows, and automations continue to fire exactly as designed. Event-driven AI workflows on top of native Salesforce logic.

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Salesforce Connect (External Objects)

Two-way external data access. BrainPack surfaces external data (ERP, operations, finance) as Salesforce External Objects, so Salesforce users see it natively inside Salesforce, with no data migration into Salesforce required. The reverse also works: Salesforce data flows out to connected enterprise systems through the same operating layer.

Your Salesforce environment - objects, custom fields, Flows, Process Builder, Lightning pages, Apex classes, sharing rules - stays exactly as today. BrainPack runs alongside Salesforce, not inside it.

What BrainPack Unlocks on Top of Salesforce

Salesforce is the best-in-class CRM platform. It was designed to run the revenue-producing motion. Where Salesforce ends - cross-system intelligence, quote-to-cash automation, AI that spans your whole business - is exactly where BrainPack begins.

Quote-to-Cash, Closed and Automated

An opportunity closes in Salesforce. BrainPack picks it up, creates the sales order in your ERP, triggers fulfillment, generates and sends the invoice, tracks collection status, and books revenue back to both systems. Handoffs that used to take days (and still sometimes break) now fire in seconds. Every step auditable. Every system in sync.

Natural-Language Queries Across Salesforce + ERP + Operations

"What's our forecasted Q2 revenue by product line, and do we have the inventory committed to deliver it?" Salesforce alone can't answer. Your ERP alone can't answer. BrainPack queries both and returns a live chart in seconds. Every cross-system question your leadership has been building Excel for - answered in a conversation.

Beyond Einstein - Cross-System AI

Einstein is Salesforce's native AI. It makes Salesforce smarter - within Salesforce (opportunity scoring, email insights, forecast within the SF model). BrainPack is cross-system. It connects Salesforce to your ERP, finance, operations, communications, and documents - and generates dashboards, forecasts, and AI agents that span all of them. Einstein and BrainPack are complementary, not competing.

Multi-Org Consolidation Without Re-Platforming

Acquired a company with their own Salesforce org? Run separate orgs for US and EMEA? Have a legacy org that never got merged? BrainPack queries across multiple Salesforce production orgs as one - unified pipeline view, unified reporting, unified AI - without a multi-year "Salesforce consolidation" project.

Back-Office Access Without Per-Seat Salesforce Licenses

Salesforce licenses are expensive. Your warehouse team, service technicians, finance ops, and procurement don't need full SF seats - but they do need to see customer data, deal context, and service history. BrainPack surfaces Salesforce data to any team via natural language or embedded views - no additional SF per-seat licenses for read access.

AI Agents Running on Top of Salesforce

Lead-to-opportunity conversion scoring. Deal hygiene monitoring. Forecast variance detection. Renewal risk alerts. Territory optimization. Automated follow-up orchestration. BrainPack AI agents run on Salesforce data in real time - executing the RevOps work your team has been doing manually or patching with a stack of third-party tools.

Don't add more middleware - Elevate it.

The Salesforce integration story rarely looks like a migration. It looks like a growing pile of middleware - MuleSoft for the enterprise flows, Zapier for the quick wins, Workato for the medium-complex, Boomi for the old SOAP, Tray for marketing, custom scripts for the rest. Each one solved a real point problem. Together, they created a new one: a fragmented integration estate with its own license stack, its own failure modes, and its own team overhead.

Salesforce itself pushes Data Cloud and MuleSoft as the enterprise answer - which is genuinely the right answer for some Fortune 500 deployments. For most mid-market organizations, it's overkill and over-budget.

BrainPack replaces the patchwork with one operating layer. One infrastructure. One AI. One team. Every integration BrainPack delivers lives in the same platform. The stack gets simpler, not more complex, as your business grows.


What We Connect Salesforce To

Sales Cloud - all editions (Professional, Enterprise, Unlimited) ✓
Service Cloud - including Case, Knowledge, Omni-Channel, Digital Engagement ✓
Marketing Cloud - via Marketing Cloud API and Journey Builder integration ✓
Account Engagement (formerly Pardot) - B2B marketing automation ✓
Commerce Cloud (B2B and B2C, formerly Demandware) - storefront and order management ✓
Experience Cloud - customer and partner portals ✓
Data Cloud (formerly Customer Data Platform) - as source or target for cross-system unification ✓
Revenue Cloud / CPQ - quote and contract lifecycle automation ✓
Field Service - technician dispatch and service operations ✓
Salesforce Industries (formerly Vlocity) - Health Cloud, Financial Services Cloud, Communications Cloud, and other verticals ✓
Salesforce Platform (custom apps) - custom objects, Apex, Flows, Lightning ✓
Multi-org deployments - unified access across multiple production orgs ✓

Running a customized Salesforce setup? We connect to it. Talk to us.

Salesforce Integration in Production

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Quote-to-cash in seconds. Opportunity-to-invoice handoffs that used to run overnight (or break) now fire in real time.

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Zero Salesforce downtime. BrainPack runs as a separate deployment. Salesforce transactional performance unchanged.

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Integration consolidation. Customers have retired multiple middleware tools (Zapier, Workato, custom iPaaS) after deploying BrainPack - consolidating license spend and operational complexity.

Frequently Asked Questions

No. BrainPack deploys on top of Salesforce. Your Salesforce environment - objects, custom fields, Flows, Apex, Lightning pages, sharing rules - continues to operate exactly as today. Nothing is modified, replaced, or migrated.

Through REST API for real-time transactions, Bulk API 2.0 for high-volume operations, Streaming API and Platform Events for event-driven workflows, SOAP API for legacy endpoints, Apex callouts for custom business logic, and SOQL/SOSL for natural-language query translation. Salesforce Connect for surfacing external data back into SF.

No - they're complementary. Einstein is AI inside Salesforce that makes Salesforce smarter (opportunity scoring within SF, email sentiment, forecast within the SF data model). BrainPack is cross-system AI - connecting Salesforce to your ERP, operations, finance, and communications. Most customers run both.

For most mid-market organizations, yes. If you're being told you need MuleSoft to solve a few SF-to-ERP integration problems, BrainPack typically delivers the outcome in weeks at a fraction of the cost. For Fortune 500 with hundreds of integrations and dedicated integration platform teams, MuleSoft may still be the right tool. We'll tell you honestly which fits.

Yes. Query across multiple Salesforce production orgs as one. Common scenarios: post-acquisition consolidation, separate regional orgs (US, EMEA, APAC), legacy orgs that never got merged. BrainPack respects each org's security model while presenting unified results.

Sales Cloud, Service Cloud, Marketing Cloud, Account Engagement (Pardot), Commerce Cloud (B2B and B2C), Experience Cloud, Data Cloud, Revenue Cloud (CPQ), Field Service, Salesforce Industries (Health Cloud, Financial Services Cloud, Communications Cloud), and custom Salesforce Platform applications.

No. BrainPack uses governor-aware query planning, routes analytical workloads to Bulk API or replicated stores, and respects all Salesforce API rate limits. Transactional performance stays unchanged.

Yes, for read access via BrainPack's natural-language interface or embedded views. BrainPack connects under a standard integration user (included in most SF editions) and surfaces data to any team - warehouse, service, finance, procurement - without additional SF per-seat licenses. Users who need to edit data in Salesforce still need SF licenses; BrainPack complements, not replaces, SF licensing.

Yes. All BrainPack queries run with awareness of the Salesforce sharing model, role hierarchy, record-level ownership, and field-level security. Users see only what Salesforce permits them to see.

All respected. Custom objects and fields are queryable natively via BrainPack natural language. Apex classes are invokable where relevant. Years of Salesforce customization are inherited, not erased.

Supported. BrainPack integrates through standard APIs that respect Shield Platform Encryption. Encrypted fields remain encrypted in transit and at rest within BrainPack's infrastructure.

Initial connection and first AI workflows typically go live within 2–3 weeks. Salesforce's API-first architecture makes it one of the fastest platforms to connect. Full quote-to-cash automation spanning SF and an ERP is typically 4–6 weeks end-to-end, depending on the ERP.

BrainPack uses the BPU capacity model - not per-user, not per-transaction, not per-integration. Cost depends on scope and commitment. For organizations replacing MuleSoft, Workato, Zapier, or multiple overlapping integration tools, total cost typically drops significantly while capability goes up.

Three common starts. First: quote-to-cash automation - SF opportunity to ERP sales order to invoice, fully automated. Second: cross-system natural-language dashboards - SF + ERP + ops data answered in conversation. Third: RevOps AI agents - forecast accuracy monitoring, deal hygiene, renewal risk alerts, territory optimization.

Still have questions?

Book a 30-minute call with a BrainPack architect. We'll walk through your specific environment and show you exactly how BrainPack connects to your systems.

Talk to an Architect
Average response: 4 hours
Dror Orpaz
Dror Orpaz VP Marketing
Holmes Place International

"We had 3 ERPs that never talked to each other. BrainPack connected them all and turned them into a revenue-generating digital operation — eCommerce, automated compensations, coupons, sales capabilities — things we didn't think were possible. It happened faster than we imagined."

Stop duct-taping Salesforce to the rest of your business.

Deploy BrainPack on top of Salesforce and close the loop - to ERP, operations, finance, and everything else - in weeks.